Duration: One 3.5-hour session Instructor and Materials Fee: $775 Registration Fee Per Participant: $375
Virtual Workshops During COVID-19
Currently, we are only offering virtual workshops due to the COVID-19 pandemic. To check on the status of on-site workshop options, or for any other questions, please email program director Jessica McCaughey at [email protected].
In business, storytelling is often discussed only in the realm of advertising. Yet whether it’s grant or proposal writing, annual reports, corporate histories or other communications, workplace writers must make sense of and construct narratives constantly in their daily work. This workshop addresses questions central to narrative workplace writing, whether that composition takes place in in a nonprofit organization, a corporation or the government: What is compelling? How will the way I frame this story influence my audience’s response? How can I turn dense research or statistical data into an engaging and convincing narrative? Drawing on nonfiction narratives from in and outside of business, participants will gain new strategies and techniques to apply to common narrative workplace genres.
In this workshop, participants will learn to:
Recognize and create common genres of narrative workplace writing, such as annual reports, proposals and grant applications
Consider elements of narrative structure and momentum will serve their texts rhetorically
Appreciate storytelling as a crucial business strategy, and embrace the ways in which such writing can influence stakeholders at all levels
Incorporate outside research and complex data into accessible, fluid and persuasive written texts