Online and Social Writing for Professionals Workshop

Length and Cost

 

Virtual Workshops

Duration: Three sessions (one 2-hour meeting, one 1.5-hour meeting and a final 1-hour session)
Instructor and Materials Fee: $900
Registration Fee Per Participant: $500

 

On-Site Workshops

Duration: One 6-hour session
Instructor and Materials Fee: $1,050
Registration Fee Per Participant: $750

 


Virtual Workshops During COVID-19

Currently, we are only offering virtual workshops due to the COVID-19 pandemic. To check on the status of on-site workshop options, or for any other questions, please email program director Jessica McCaughey at [email protected].

 


Description

This workshop is designed for teams performing all types of web writing in the business, nonprofit and government realms. Relying on active-learning strategies, the session prompts participants to consider, critique and begin to re-envision the organization's online presences in real time. The workshop strikes a balance between emphasizing higher-level issues, such as persuasive appeals and concerns of audience, and lower-level skills, like concision and shifts in language on one platform or site as opposed to another.

 


Outcomes

In this workshop, participants will learn to:

  • Understand how online writing differs from print writing
  • Recognize effective texts in a variety of genres, from a well-crafted tweet to a compelling About Us page
  • Demonstrate their acquired understanding of various online writing standards and conventions, including organizational websites and blogs, social media and other mediums
  • Develop strategies for clearer, more effective email writing
  • Effectively repurpose/redistribute content across platforms
  • Create persuasive writing in various forms, utilizing multiple kinds of appeals
  • Perform a targeted audience analysis and identify, analyze and effectively write to multiple audiences to achieve specific organizational objectives
  • Adapt their writing in tone, language and form for various online platforms
  • Understand and adhere to Web Content Accessibility Guidelines (WCAG)
  • Consider the use of images and video for various purposes in online writing
  • Draft a thoughtful, comprehensive and actionable social media plan

Note: Participants must have laptops or tablets for this workshop.

 

To schedule a workshop or for more information, please contact [email protected] or complete the GW Workplace Writing Inquiry Form.