Online and Social Writing for Professionals Workshop
Length and Cost
Duration: Three sessions (one 2-hour meeting, one 1.5-hour meeting and a final 1-hour session) Instructor and Materials Fee: $900 Registration Fee Per Participant: $500
Duration: One 6-hour session Instructor and Materials Fee: $1,050 Registration Fee Per Participant: $750
Virtual Workshops During COVID-19
Currently, we are only offering virtual workshops due to the COVID-19 pandemic. To check on the status of on-site workshop options, or for any other questions, please email program director Jessica McCaughey at [email protected].
This workshop is designed for teams performing all types of web writing in the business, nonprofit and government realms. Relying on active-learning strategies, the session prompts participants to consider, critique and begin to re-envision the organization's online presences in real time. The workshop strikes a balance between emphasizing higher-level issues, such as persuasive appeals and concerns of audience, and lower-level skills, like concision and shifts in language on one platform or site as opposed to another.
In this workshop, participants will learn to:
Understand how online writing differs from print writing
Recognize effective texts in a variety of genres, from a well-crafted tweet to a compelling About Us page
Demonstrate their acquired understanding of various online writing standards and conventions, including organizational websites and blogs, social media and other mediums
Develop strategies for clearer, more effective email writing
Effectively repurpose/redistribute content across platforms
Create persuasive writing in various forms, utilizing multiple kinds of appeals
Perform a targeted audience analysis and identify, analyze and effectively write to multiple audiences to achieve specific organizational objectives
Adapt their writing in tone, language and form for various online platforms
Understand and adhere to Web Content Accessibility Guidelines (WCAG)
Consider the use of images and video for various purposes in online writing
Draft a thoughtful, comprehensive and actionable social media plan
Note: Participants must have laptops or tablets for this workshop.